The first step in creating the game scene was gathering references.
As my gameplay reference, I chose the pirate shooting gallery from Resident Evil 4. In the game, the player uses different weapons to hit dolls moving along a special platform. Since my asset scene already featured a large target, I thought I could place a toy doll on it, which the player would have to hit five times to unlock the exit from the tent. The doors would close beforehand, trapping the player inside.
Finding the visual aesthetic was just as easy — I have a soft spot for creepy clowns, so I chose the scene from SYNTHY’s Horror Carnival as my main visual reference and built the gameplay around it.
For the audiovisual references, I drew inspiration from the aesthetic of American Horror Story: Freak Show, the series IT: Welcome to Derry, and Zach Cregger’s work, particularly his approach to comedy-horror storytelling. And, of course, I took a lot of inspiration from old-school American carnival music.
The final result became a mix of “normality” and madness, comedy and horror, all packed into a small gameplay experience.